Westcan is a manufacturer and distributor of oilfield supply products: such as Pup Joints, Couplings, and Suck Rod Couplings. They currently have a strong focus on their local clients where a handshake and a phone call still matter. But they want to try to expand their services to an increasingly global market.
This website and brand project was designed to speak and support their current customer base while positioning them for future global expansion. Communication focussed on creating a balance between an approachable and highly-service focussed approach to their current clients needs and still able to accommodate a much broader clientele with different values. The site also drastically updated the visual look and feel and aligned with current market needs and perceptions.