Calgary Properties wanted a modern brand+identity that reflected their future direction in business. They provide leadership with their extensive experience and wanted their clients to understand that every piece of the business experience came from a professional, smart and confident footing. The identity was designed to emphasize this professional forward thinking nature of the company by highlighting the word “PRO” in their name. The stationery became the vehicle that provided the modern, approachable, tactile and engaging support for all their communications and client engagement.