We were asked to refresh the Heritage Hills brand to reflect its unique traits: The community’s proximity was uniquely positioned near the foothills with vast views. No other development could be seen. It was meant to provide relief from the daily grind. This small community provided intimacy and quiet surroundings. It also provided access to great hiking and bike trails, nearby lakes with fishing, camping, and paddle boarding, and mountain access for skiing. Brand attributes were fresh, clean, natural, rustic, active and friendly.