Esplanade Cultivated Exhibit
Brand Work >>

Where creativity takes root.

Selected for CULTIVATED, a juried exhibition celebrating distinguished alumni of Medicine Hat College’s Design program, Kelly Hartman also developed the exhibition’s visual identity and communications. The exhibition featured eight Canadian artists and designers whose careers reflect the breadth of creative practice fostered by the program over the past fifty years.

The challenge was to create a brand that celebrated both the individuality of each featured artist and the shared journey that connected them. Inspired by the idea of cultivation, the identity reflected how creativity grows through curiosity, education, experience and time.

Spanning more than 3,000 square feet, the exhibition explored the work and the creative process behind it, showcasing disciplines ranging from graphic design and contemporary painting to fashion styling, education and studio practice. The visual identity extended across promotional materials and exhibition communications, creating a cohesive experience that honoured both the featured alumni and the enduring influence of the Art and Design program.