The story behind the spirit.
EL TEQUILEÑO isn’t a brand that has to invent a story—it already has one. Born in the town of Tequila, Mexico, and crafting tequila since 1959, its history is embedded in the place, people and traditions behind it.
The brand story book was created to bring that heritage together in an engaging form that could be discovered, shared and remembered. Content, imagery, typography and pacing were carefully considered to reveal the story gradually, allowing the character of the brand to unfold from page to page. The book also included a double gatefold spread showcasing the full Tequila lineup. And the digital version included an extended brand guidelines.
HDS developed the concept, created the content and designed the publication through to print production and manufacturing. The result was a book that expressed the brand as authentically as the tequila itself—carefully made, rich in character and meant to be shared.