Shift: The Project to End Domestic Violence is situated in the Faculty of Social Work, at the University of Calgary. This one-of-a-kind initiative is led by Lana Wells, the Brenda Strafford Chair in the Prevention of Domestic Violence. The purpose of Shift is to empower others to create the social conditions that will stop violence before it starts.
A new website was needed that felt human, approachable and lighter. This can be a very dark subject but the website needed to portray hope. It needed to be informative but friendly, modern but not trendy, human but not specific. The overarching initiative was told through an opening animation that set the stage for the tone and style of the new site.