EL TEQUILEÑO is a Tequila with an authentic past. It’s birthplace – the town of Tequila – is entrenched in Tequila history. The story of “place” was important to the brand.

The concept behind this piece was to celebrate this history. A map foldout poster. The story of EL TEQUILEÑO is told within this context. Key historical tidbits and local points within the town were highlighted as well. The map was folded and wrapped with a book jacket style wrap left partially open like the swinging bar doors to an old cantina. Tied shut with a leather tie. The piece is tactile, inviting and suggests treasure. Just as this tequila is.