Vault Photo Magazine >>

A magazine that questions what it means to be a magazine.

VAULT PHOTO MAGAZINE A limited edition magazine based on the theme of “Clarity and Confusion”. The story pays homage to a curated group of photographers whose non-commercial work stands out, pushes the boundaries of the craft and somehow spoke to the theme either literally or conceptually. The theme became the common thread between the photographers work and the design.

HDS was responsible for brand concepts and story, content creation, design, and execution of the magazine along with all promotional materials and event support.

A different lens.

A traditional masthead was not only cast in reverse (like the lens of a camera) but barely graced the front – instead wrapping itself around the back in defiance.

A clear acetate cover allowed the first page to show through so what was the second page became the cover. A challenge on what it means to be a cover. Each thumbnail image on the “cover’ represented one of the photographers and its position was repeated in the respective section creating an unsual table of contents and naviation cue for the reader.

Typography, structure and grid mimicked the “V” while constantly interacting with image and essays.