Hartman Design Studio was hired to create an awareness campaign for Science Alberta. It was tying into a series of other education ventures around the idea of ‘Ever Wonder’. The purpose was to create a more positive view of science and create hype around the idea that science can be a fun, interesting, engaging profession to go into. The target was University/College level boys and girls. The hope was to dismiss the notion that science was only for ‘geeks’!
We created a campaign using water purification as a subject. As this is a human necessity, science plays a vital role in the way water is handled in Alberta. A campaign featuring a series of black and white images using students in labs working behind the scenes or behind closed doors using various science tools. This created a sense of intrigue – like the viewer was looking in on a secret experiment that they weren’t supposed to see. There was a a sense of intrigue and mystery and a need to know what was going on.
The campaign consisted of billboards, transit boards, bus shelter posters and digital displays scattered throughout Alberta.