Rangeview had a style of doing business in the oil industry that was very grassroots. The name alone was a homage back to the prairie western history and culture. Their challenge was to create an image and supporting story that positioned them as a company that would play in the same arena as the big guys. Even though they were a fairly small company.
The resulting brand imagery and message played on ideas of hard work, relationships and support – all with a tie to the west.
Very dramatic and almost movie like, the new image and story helped position them as a company to recon with.